PaySky is looking for a talented Senior Performance Marketing Specialist to join Yalla Super App marketing team with the below details:

Job requirements:

• 2 – 3 years of experience working in performance marketing.
• Strong working experience with Google Analytics & Google Tag Manager, Google Ads Manager, Google Data Studio & DCM, Facebook Business Manager, Twitter & LinkedIn & TikTok & Snapchat Ads and Automation Tools.
• Excellent understanding of social media concepts & trends.
• Experience in App Marketing with a strong understanding of its methodologies including E-Commerce marketing and Automation Marketing.
• Proactive and eager to propose his concerted ideas
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations..
• Agile, flexible, and responsive approach to work.
• Proactive to learn, willing to be excellent, and break the records.
• Agency experience is a plus.
• Application marketing experience is a plus.
• Media buying knowledge is a plus
• Fluency in Arabic and English is a must

Job description:

• Plan paid performance and branding campaigns on digital channels..
• Setup and optimize paid campaigns on different digital channels (Google platforms, Social platforms (FB, IG, Tiktok, Twitter, LinkedIn, Snapchat) and Automation campaigns,
• Analyze and provide reports and insights to improve performance continuously.
• Analyze user behavior and propose new hacks to improve the ROI.