Senior Performance Marketing Specialist

PaySky is looking for a talented Senior Performance Marketing Specialist to join Yalla Super App marketing team with the below details:

Job requirements:

  • 2 – 3 years of experience working in performance marketing.
  • Strong working experience with Google Analytics & Google Tag Manager, Google Ads Manager, Google Data Studio & DCM, Facebook Business Manager, Twitter & LinkedIn & TikTok & Snapchat Ads and Automation Tools.
  • Excellent understanding of social media concepts & trends.
  • Experience in App Marketing with a strong understanding of its methodologies including E-Commerce marketing and Automation Marketing.
  • Proactive and eager to propose his concerted ideas
  • Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations..
  • Agile, flexible, and responsive approach to work.
  • Proactive to learn, willing to be excellent, and break the records.
  • Agency experience is a plus.
  • Application marketing experience is a plus.
  • Media buying knowledge is a plus
  • Fluency in Arabic and English is a must

Job description:

  • Plan paid performance and branding campaigns on digital channels..
  • Setup and optimize paid campaigns on different digital channels (Google platforms, Social platforms (FB, IG, Tiktok, Twitter, LinkedIn, Snapchat) and Automation campaigns,
  • Analyze and provide reports and insights to improve performance continuously.
  • Analyze user behavior and propose new hacks to improve the ROI.

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